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The Game Has Changed

New from Ridley Poultry Services

Online – Internet Based Layer Formulation and Egg Economic Decision-maker & Record-Keeping Software Program


Ridley Poultry Services has a long history of providing nutritional support, formulation services, micro premix and feed ingredients for the US layer industry. The well-fed laying hen receives a more scientifically balanced diet throughout life than do most humans. And, as the industry has becomes more advanced, nutritionists are challenged more and more to discover new combinations of feed ingredients and diets to meet the producer's profit goals. The job of the layer nutritionist does not end with merely finding new scientific nutritional facts. They must also help discover the most economical source of ingredients and assist the producer in combining these ingredients in skillfully balanced feed formulas to produce a desired number and size of egg.

The Ridley Poultry Model (RPM) was designed to help egg producers take constant advantage of the latest in layer nutritional research along with the improved genetic potential of today’s layer. The RPM is an ideal approach to individualized layer nutrition. The flexible, computerized, Internet based system allows the producers to meet the specific needs of their flocks based on egg mass, feed consumption, body size, age of the flock and the capability of environmentally controlled buildings.

Compared to a conventional Phase Feeding Program, RPM formulas are based on predicted performance rather than past performance. The program also formulates based on available amino acids rather than total content. The RPM System has helped in developing cost-effective formulations that maximize egg production, optimize egg size, optimize nutrient levels fed and helps meet and manage bird body weights.

Even with some of the tremendous capabilities associated with the RPM System, our constant effort to improve egg economics for our customer led us to take a closer look at the relationship between the price of eggs, production and feed costs. Top producers are well aware that higher productivity does not always equate to higher profits. Based on nearly twenty years of extensive layer research and data collection, we have successful integrated egg price and feed cost into a computerized dietary decision-making software program called Econometrics.


Ridley, Dr. David Roland and Al Roland joined forces in 2006 to introduce Econometrics to the US egg industry. Dr. Mark Farmer with Ridley was instrumental in bringing this about. Dr. Farmer is the Senior Technical Consultant for Ridley Poultry Services. He led the most recent nutritional update of the Ridley Poultry Model and it transformation to an Internet based program. With over twenty years of commercial and university experience in the poultry industry he understands not only production challenges, but also the economic challenges facing the commercial egg industry.

Dr. David Roland is the distinguished University Professor in the Department of Poultry Science at Auburn University. Over the last five years he has worked closely with Dr. Farmer and Ridley Poultry Services in developing and commercializing Econometrics. Dr. Roland’s career spans over thirty years with his extensive research focused primarily on layer nutrition. Roland spent the last fifteen years researching and collecting data to provide the poultry industry with a computer program designed to help increase profits for egg producers. He has authored or co-authored more than 678 publications and has presented his research at more than 540 conferences worldwide. In addition, he has received the value Auburn Creative Research Award for his innovative research to improve the egg industry.

Al Roland is the third important element in helping Econometrics become a reality. Roland is an Information Technology professional and accomplished programmer with over fifteen years of software development experience. In additional to his programming skills, he also possesses an excellent understanding of the egg industry and layer nutrition. He was instrumental in updated the original RPM software to its current platform and continues to work as a consultant for Ridley Poultry Services. He works full time in the software industry, is an accomplished programmer and did all the programming in bringing Econometrics to the layer industry.


Ridley believes that Econometrics is the optimum method to feed layers for profit in the 21st Century. By inserting economics into the equation, the producer will be able to maximize the profitability of the flock. This shift in the feeding paradigm challenges the primary assumption that has dominated the industry for the past decade. That assumption was simply that maximized productivity maximizes profits. RFI management asserts that, under certain market scenarios, it is possible to increase profits by using a more cost-effective formulation that doesn’t necessarily increase productivity, but increases overall profits.

Econometrics utilizes information on current egg prices to determine the feed formulation for a flock that will produce the highest return for the layer company. In addition, Econometrics includes a record-keeping module that will help the producer easily manage and graph essential data for economic and nutritional performance and comparison.


Econometrics provides the egg producer with five distinct capabilities.

Feed Formulation – Econometrics has the same capabilities in formulating diets as Brill, Format or any of the handful of other feed formulation systems that are available to the US feed industry. The system allows the non-nutritionist to manage ingredients and formulate multiple layer diets in a matter of minutes.

Feed Programming – The Econometrics Program incorporates over five hundred layer studies into the development and feasibility of the diets offered. The program also takes into consideration different strains and their nutritional requirements throughout the lay cycle.

Recordkeeping – Econometrics can help manage, store and process flock performance and nutritional data. The data can easily be presented in meaningful charts and graphs. Information gathered and used in the formulation and management of each flock can be used to plot individual flock performance, compare flock performance or analyze nutrient levels. The graphing capability is very helpful in analyzing current or historic data and arriving at better management decisions for the producer.

Econometric Feeding & Management – One of the unique benefits of Econometrics is the program’s capability in helping the producer select the appropriate diet for each flock based on its own vital signs, current ingredient costs and the current shell egg market. The program will weigh several data points in helping the manager arrive at a decision that will help in optimizing egg revenue.

Production Control - The egg industry is well aware that a small increase in bird numbers or egg production can weigh heavily on egg economics. Econometrics has the unique capability to assist the US egg industry influence egg production. Even a slight adjustment in the number and size of shell egg produced, can have a huge influence on egg economics (profit or loss). The program can help good egg producers more effectively manage their production. Econometrics can help the producer by better processing production and marketing data into better economic decisions for their business.


The program is entirely Internet based. For a monthly service fee the producer is provided with a password and full access to both Econometrics and the Econometrics Recordkeeping Program. By simply typing in current feed and egg prices the producer can see their profit or loss using their own individualized diets. The program will help the producer select the appropriate diet as their own prices dictate.

Since protein (amino acids) and energy represent about 85% of the total feed cost in a conventional layer diet, Econometrics helps determine the optimum economic level of protein (amino acids) to feed based on profit. The program helps fine tune the dietary levels of amino acids to feed by considering diets containing 5-10% above or below the levels that would normally be fed.

For years, producers labored over hundreds of matrix diets trying to select one that would optimize their production. Now electronically and simply, the producer can weigh the trade offs of optimum production versus the spread in egg prices due to size, the spread in amino acid levels due to the variation in protein and energy costs, the current egg size in your building, and feed intakes and energy requirements due to the building environment (temperature) available.